About

Fintech & Real Estate Tech Advisor | Product Strategy Consultant | MBA @ IAE

Over 20 years of experience in product and software development, with 15+ years leading technology teams—from development engineers to tech/product directors. Strong technical, product management, and business vision, with a passion for building high-performing teams and innovative solutions.

Broad experience driving technology and product innovation across marketplaces, fintech, and proptech.

Through Productiva.es, I provide technology and product consulting, helping teams and leaders clarify their product strategy and implement the necessary changes across processes, technology, and team structure — aligning skills, roles, and focus with business goals.

Specialties:

Product strategy and development
Software engineering and technology consulting
Entrepreneurship and leadership
Ontological coaching and team building
Advisory and mentoring for startups and corporate executives

MBA @ IAE Business School

ICF Certified Ontological Coach @ Newfield Network

Connect:

Studies

Master in Business Administration, IAE Business School, 2021.
Leadership Principles Development Program, Stanford University Graduate School of Business, 2021.
Ontological Coaching, Newfield Network. Certificated by the International Coaching Federation (Santiago de Chile, 2019).
Bachelor's degree in Business Administration, Universidad del Salvador.

Podcasts

Work Experience

Ualá

Director of Software Engineering (Apr 2025 - Present · 11 mos)

Leading technology for Ualá's core user experiences: onboarding (KYC), account security, home, growth, loyalty, cashback, and MGM flows.
Focused on scalable, secure, and engaging products that build user trust and long-term growth across LATAM.

Clau.com

Chief Technology Officer (Feb 2022 - Mar 2025 · 3 yrs 2 mos)

Clau.com: Led technology, product, and UX for the proptech platform (formerly Flat.mx, YC S20).
Raised $50M from investors like ALLVP, Anthemis, and 500 to build data-driven real estate experiences.

Mercado Libre

Product Development Sr. Manager (Jan 2021 - Mar 2022 · 1 yr 3 mos)

IT Head for KYC (Know Your Customer) & AML (Anti Money Laundering) teams.
Responsible for Mercado Libre and Mercado Pago user onboarding.
Managing large scale IT teams (+110 devs) across LATAM.

Product Development Manager (Jul 2019 - Dec 2020 · 1 yr 6 mos)

KYC (Know Your Customer) and Data Privacy Engineering Manager.
Responsible for the onboarding flows both in Mercado Libre and Mercado Pago.

Mobile Project Leader (Sep 2018 - Jun 2019 · 10 mos)

Responsible for Mercado Fondos (Asset Management) and daily operations in Argentina, Brazil, and Mexico.

iOS/Mobile Project Leader (Aug 2016 - Oct 2018 · 2 yrs 3 mos)

Responsible for Mercado Pago Point IT team, developing the MELI's mPOS devices software and app (iOS/Android) with operations in Argentina, Brazil and Mexico.
Led a team of 20 mobile, backend, and mPOS software engineers.

Mobile Project Leader (Sep 2015 - Aug 2016 · 1 yr)

Mobile Project Leader for Mercado Libre iOS/Android App.

Ofelia

Co-founder and CEO (Mar 2011 - Sep 2015 · 4 yrs 7 mos)

Ofelia is a marketplace focused in latin american handmade and creative goods encouraging local entrepreneurs.
Led rising and investment rounds.
Finalist at Microsoft & Startup Farm Competition (São Paulo, 2013).

Cablevisión - Fibertel

Sr. Software Engineer (Jul 2010 - Sep 2011 · 1 yr 3 mos)

Sr. OSS Analyst for Cablevision and Fibertel.
Tech Lead for Cablevision's Advertising System (Argentina, Uruguay and Paraguay).
Developer for Fibertel CMTS (Cable Modem Termination System), cable modem and power supply monitoring systems.

UNDP - United Nations Development Programme

Software Engineering Coordinator (Jan 2008 - Sep 2010 · 2 yrs 9 mos)

Project Lead for the International Trade Secretary.
Developed Intranet and web applications.

Direggio Advertising

Sr. Software Engineer (Aug 2007 - Jan 2008 · 6 mos)

Sr. Software Engineer.

Fundación Manantiales

SSr. Software Engineer (Feb 2005 - Jul 2007 · 2 yrs 6 mos)

SSr. Software Engineer.

Freelancer

Software Engineer (Dec 2003 - Feb 2005 · 1 yr 3 mos)

Freelance software engineering projects.

Starmedia.com

Summer Internship (Jan 2002 - Feb 2002 · 2 mos)

Participated in a variety of software development projects.
Gained valuable experience in a fast-paced internet company environment.

Coursework

Certificación Avanzada en Fintech, ITBA Escuela de Innovación, Issued Oct 2025.
Wim Hof Method Instructor, Innerfire BV, Poland, 2024.
Leadership Principles Development Program, Stanford University Graduate School of Business, 2021.
IAE NAVES on four occasions: 2013, 2015; EMBA 2015, EMBA 2021.
Ontological Coaching, Newfield Network. Certification by the ICF (International Coaching Federation), Santiago de Chile, 2019.
Executive Program “Leadership Challenges”, Universidad de San Andrés, 2018.
Reforge: Growth & Retention, 2018.
Startup Farm São Paulo: Initiative seeking to boost the development of new Internet businesses in Brazil through the creation and acceleration of digital startups in an intensive one-month program. São Paulo, Brazil, 2013.
Lean Startup Machine Workshop, Buenos Aires, 2012.
Latin American University Leadership School, Buenos Aires, 2008.
Cisco Certified Network Associate, Fundación Proydesa.